Week 9
Creating video reviews
Goal:
Students analyse video product reviews, focusing on organisations.
Materials/Steps : Getting an overview of video product reviews
Ask students to do a search for video product reviews, then analyse the organisations of the reviews. Some examples:
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Discuss only one product: https://www.youtube.com/watch?v=mVieoVHTT0Q&ab_channel=DLXWillington
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Compare different models of the same products: https://www.youtube.com/watch?v=Ky4DvoJRQgs&ab_channel=TechBoost
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Compare different brands of the same types of products: https://www.youtube.com/watch?v=f4KP7-5IzQg&ab_channel=DLXWillington
1
Ask students to share and discuss the organisations of the reviews.
2
From the videos (or they can search for more video product reviews), students analyse focuses in the video product reviews. Some examples:
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Focus on product descriptions (https://www.youtube.com/watch?v=qeBnmzJMlEM&ab_channel=AlexCdeBaca) vs focus on users’ experience (https://www.youtube.com/watch?v=TJhmMvbYuCM)
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Focus on giving overall comments (https://www.youtube.com/watch?v=ssvk3iHFrjs&t=35s&ab_channel=TravisMCP) vs focus on making comments on each aspect (https://www.youtube.com/watch?v=m1JeWRkULzo&ab_channel=TheSoundOfTech)
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3
Ask students to look at the number of views and replies of each video, set up breakout rooms, and allow students to discuss:
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Why some videos gain more views/replies than the others
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Whether the different focuses determine the number of views/replies
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If there is a relationship between product types and the common focuses in the video reviews
4
Ask students to compare the differences between text reviews of products and video product reviews.
5
Materials/steps: Designing video product reviews
Explain that there is a range of choices of creating a video product review. Some examples: ​
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Content
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Spoken language with some footages of the product: https://www.youtube.com/watchv=He_WNPWZUqQ&list=RDQMGqiZmupY8RI&start_radio=1&ab_channel=PathLessPedaled
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No spoken or written language (just the reviewer holding the product): https://www.youtube.com/watch?v=jrjDl1ud1fw&ab_channel=NDAHack
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Product descriptions written onto the video: https://www.youtube.com/watch?v=rh_oPX5GlKY&ab_channel=GadgetsReview
Camera angle
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Over the shoulder (focuses only on the products): https://www.youtube.com/watch?v=f58JKFoi0t8&ab_channel=StationeryPal
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From the front: https://www.youtube.com/watch?v=PcqIq_mK2Vg&ab_channel=TableTennisDaily
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Split screens (focuses on comparing the products): https://www.youtube.com/watch?v=qkz1f7Pysgk&ab_channel=AuthenTech-BenSchmanke
1
Set up breakout rooms and ask students to discuss other techniques/helps in video product reviews (with sharing)
2
Homework: Students think about choices of designing their video product review ​